Creating a detailed marketing strategy lays the foundation for ensuring the sustainability and growth of your business. Consumers are bombarded by thousands of advertisements every single day. Our goal is to help you stand out from the clutter by delivering unique, valuable messages to potential customers in creative ways. In order to do this, we lay the groundwork by doing research and creating a comprehensive action plan. Some of the boxes we check while creating your marketing strategy are:
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Determine Marketing Strategy Objectives
It’s important to define and communicate your company\’s goals using objectives. This way we can evaluate the success and effectiveness of a particular strategy. We usually compile 3-5 detailed objectives which helps us align expectations, coordinate efforts, and hold teams accountable.
This is a great exercise to identify your business\’s strengths, weaknesses, opportunities and threats. A SWOT analysis is a pillar of any marketing plan and helps us create a well informed marketing strategy.
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Create a Value Proposition
A well crafted value proposition encompasses your strengths, opportunities, and key differentiators from competitors. Exceptional value propositions are clear, to the point, and focuses on solving customers problems.
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Define Your Customer Avatar
Here we will create fictional, generalized representations of your ideal customer. We will understand their background, preferences, demographics details, and based on that, determine what’s the most appropriate way to communicate with them, what channels they prefer, style and tone of voice, etc.
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Establishing Your Marketing Tactics
Finally we will establish the details of exactly how we will communicate your value proposition to your target audience. We will determine the best marketing methods and channels to reach them and create a detailed action plan .
