Digital Marketing Services
Creating a detailed marketing strategy lays the foundation for ensuring the sustainability and growth of your business. Consumers are bombarded by thousands of advertisements every single day. Our goal is to help you stand out from the clutter by delivering unique, valuable messages to potential customers in creative ways. In order to do this, we lay the groundwork by doing research and creating a comprehensive action plan. Some of the boxes we check while creating your marketing strategy are:
Determine Marketing Strategy Objectives
It’s important to define and communicate your company’s goals using objectives. This way we can evaluate the success and effectiveness of a particular strategy. We usually compile 3-5 detailed objectives which helps us align expectations, coordinate efforts, and hold teams accountable.
Run a SWOT Analysis
This is a great exercise to identify your business’s strengths, weaknesses, opportunities and threats. A SWOT analysis is a pillar of any marketing plan and helps us create a well informed marketing strategy.
Create a Value Proposition
A well crafted value proposition encompasses your strengths, opportunities, and key differentiators from competitors. Exceptional value propositions are clear, to the point, and focuses on solving customers problems.
Define Your Customer Avatar
Here we will create fictional, generalized representations of your ideal customer. We will understand their background, preferences, demographics details, and based on that, determine what’s the most appropriate way to communicate with them, what channels they prefer, style and tone of voice, etc.
Establishing Your Marketing Tactics
Finally we will establish the details of exactly how we will communicate your value proposition to your target audience. We will determine the best marketing methods and channels to reach them and create a detailed action plan .
Facebook is the largest and most diverse social media platform. It is also one of the best platforms for most businesses to reach their target audience. What makes Facebook a great marketing platform is their very specific ad targeting capabilities as well as their e commerce and messaging features.
- Business Page Setup/Strategy
- Paid Ads
- FB Groups Management
Instagram is a great platform to reach younger demographics of 13-29 year olds. Instagram has many unique features which allows you to use creative visual content to tell your brand story and engage potential customers.
- Profile Optimization/Strategy
- Paid Ads
- Outreach/Engagement Campaigns
LinkedIn is the ultimate B2B professional social media platform. LinkedIn is a great platform for B2B lead generation, networking, and positioning your personal or company brand as a thought leader in your industry.
- Profile Optimization
- Sales Navigator Lead List Generation
- Outbound Lead Generation Campaign
Youtube is the second largest search engine in the world. It is a great platform for posting compelling video content about your company.
- Strategic Marketing Video for Website or Social Media
Twitter is a great platform for relaying news information and keeping up with industry trends. It allows you to follow hashtags and people in your industry to engage in conversations with new audiences who are interested in your content.
- Profile Setup Optimization
- Outreach/Engagement Campaigns
Email is back! Most people have access to their email on phones, tablets, desktops, laptops and check their email inbox daily. Organic reach on social media is becoming less and less as these platforms are trying to make us pay to get the same visibility you could get for free a couple years ago.
We help you devise strategic email marketing campaigns in order to provide relevant, valuable content to current or potential customers. Don’t have an email list? No problem! We can help you grow and manage your lists. Segmentation and upkeep of these list is key. This helps you track customers and potential customers, know what content to send to them and when. Email has a ton of potential to increase revenue in your business. Some of the most effective ways to use email are:
- Outbound Lead Generation Campaigns
- Inbound Email Funnels
Copywritting is the lifesource of your marketing efforts. Copywriting is what conveys your brand message and convinces your potential customers to convert. Copywritting comes in many forms such as:
- Website Copy
- Ad Copy
- Email Copy
- Marketing Collateral Copy
Delivering measurable results is our goal. To ensure that, we track the progress of your brand’s digital footprint and social media campaigns to be able to analyze key data points depending on your tailored marketing plan. You then receive detailed monthly reports that are straightforward and easy to understand so we can continue to make informed decisions as we work towards meeting your ultimate business goals.
- Google Analytics Analysis
- Social Media Campaign Statistics
- Marketing Funnel Analysis